Austria for beginners

Visual Identity Design

Summary

Austria for Beginners is a Vienna-based non-governmental organization dedicated to simplifying the integration process for foreigners with diverse migrant backgrounds in Austria. Since its inception, our mission has been to bridge the gap by making local laws accessible and comprehensible for expats, ensuring they are well-informed about both their rights and responsibilities.

Our approach to designing the identity for Austria for Beginners centered on encapsulating their mission of simplifying the integration process for expats in Austria.

In summary, our collaboration resulted in a brand identity that echoes their core values and mission.


Client Testimonials

I want to express my gratitude for the exceptional work carried out by Iliyan in creating our brand identity. As an NGO dedicated to supporting expats in Austria, it was paramount for us to have a visual identity that resonated with our diverse audience and communicated our commitment to accessibility, transparency, and professionalism.

From the warm and welcoming color palette to the inclusive design elements, every aspect of our brand identity now mirrors the values we hold. The logo, in particular, is a testament to his ability to translate complex ideas into a simple yet powerful visual statement.

Iliyan’s professionalism, attention to detail, and commitment to our cause were evident throughout our collaboration. We wholeheartedly endorse s/d and look forward to continuing our journey together in empowering expats and making a difference in their lives.

Thank you, for being a part of our mission and for bringing our brand to life in such a remarkable way.

Sincerely,

Mag. Severina Ditzov, Secretary General and Senior Legal Counsel, Austria for Beginners

  • Design Challenges:

    Inclusivity: Crafting a brand identity that resonates with the diverse expat audience, ensuring representation and cultural sensitivity.

    Clarity: Ensuring that design elements communicate accessibility and transparency, aligning seamlessly with the NGO's mission to simplify expat life.

    Storytelling: Crafting a brand narrative and visual identity that captures the essence of Austria for Beginners and its commitment to simplifying expat life.

    Professionalism: Striking the delicate balance between maintaining a friendly, approachable image and exuding a sense of expertise and trustworthiness to instill confidence in the NGO's services and resources.


    Foundation: Purpose, Vision, Values

    Austria for Beginners is on a mission to simplify the integration process for foreigners in Austria. Their purpose is clear: to empower expats by providing accessible information about local laws and resources, ensuring they can navigate life in Austria confidently. Looking ahead, the NGO envisions a future where expats feel welcomed and supported, striving to become a leading advocate for expat rights and resources. Guided by values of inclusivity, transparency, community, and empowerment, Austria for Beginners ensures their services benefit a diverse range of expat backgrounds.



    Audience: Tribe, Dream Clients, Competition

    Austria for Beginners has cultivated a diverse tribe of expats seeking guidance and support in Austria. This community values the NGO's commitment to accessibility and transparency, finding solace in the sense of belonging it fosters among expats. Their dream clients are expats and families eager to embrace Austrian life but facing language and legal barriers. These clients rely on the NGO's expertise and friendly approach to navigate the complexities of relocation. In a competitive landscape, Austria for Beginners stands out for its inclusive approach and dedication to simplifying legal matters for expats, setting them apart in the market.



    Message: Tone of Voice, Offers, Personality

    The tone of Austria for Beginners is warm, welcoming, and knowledgeable, reflecting their approachable nature while instilling confidence in expats seeking assistance. Their comprehensive range of services, including legal consultations and relocation guidance, demonstrates their commitment to supporting expats through every step of their journey. Characterized by inclusivity, transparency, and professionalism, the NGO approaches each expat's integration with empathy and expertise, ensuring a seamless transition to life in Austria while fostering a sense of community among expats.